Full-Force Indoor Play
Full-Force Indoor Play is the category VICTURY Sports has coined and carved out to fulfill a literal and figurative “pain” in the market. For decades a common household phrase has been repeated, “Hey kids, don’t play ball in the house!” This is where the idea of Ollyball was sparked.
Tech-Free Toys
The second dimension to Ollyball is the ability to customize and “color-in” the Ollyball with any water-based marker, permanent markers or crayons. In a recent report from Trendhunter (Traditional Toys Report for Toy Association), Tech-free toys have grown in popularity and it ranks a 10/10 in “Popularity” and a 10/10 for “Activity.” This growing trend also reflects concerns from parent advisory groups about the dangers of long-term exposure to electronic and media consumption.